EVAN ROBERTSON
Principal, Art & Design
Evan is a multidisciplinary artist whose work has always followed the idea rather than the medium. Trained at Yale and Juilliard, he spent years performing classical theater on some of New York's most celebrated stages. Illustration and art direction took center stage in 2011, when he cofounded Obvious State. His bold, graphic work — conceptual illustrations that pair provocative text with surprising visual metaphors — drew press attention and has been featured at the Folger Shakespeare Library, the Metropolitan Museum of Art, the American Writers Museum, the Library of Congress, and the Getty Museum, among others.
NICHOLE ROBERTSON
Principal, Creative Direction
Nichole thrives in an environment where strategy aligns with meaningful creative and storytelling. She spent 15 years in New York City with advertising agencies DDB and MRY, and on projects for Reebok, Kiehl's, Real Simple, Aveeno, and Estée Lauder brands. She is also the cofounder of the independent publisher Obvious State and the author of four photography books with Chronicle Books: Paris in Color (an international bestseller), Paris in Love, Literary Paris, and New York in Color.
SARAH ALVARADO
Principal, Brand & Strategy
Sarah is a brand marketer and strategist with more than ten years of cross-functional experience grounded in consumer trends and insight. She spent two years at Tarte Cosmetics, where she helped build retail activations with Sephora and Ulta and supported on-air campaigns for QVC in the US and UK. As Marketing Director at Amala Beauty, she led brand and DTC strategy, along with activations at some of the world's leading luxury spas — the Waldorf Astoria, The Lodge at Blue Sky by Auberge, and Indian Springs Calistoga.